I remember when a certain mobile phone company in the UK launched its service and decided to brand itself 'Orange.' Everyone in the phone industry fell around laughing at the total stupidity of this bizarre and meaningless drivel, and the vastness of the marketing money being spent. Now, they are laughing on the other side of their face as the whole world knows that the future is bright. The future is Orange.
A similar hullabaloo ensued from the launch of the new marketing campaign aimed at attracting visitors to sample ALL the delights of the ALGARVE through a programme of events in the region. Seems a pretty straightforward marketing message to me.
National politicians all the way down to local people and internet bloggers suddenly woke from their slumber to write Mr Angry from Milton Keynes style pieces denouncing the new campaign, for its changing of the Algarve name and slighting of history (eh?), thus ensuring it receives far more publicity than it would have otherwise gained from its pathetic 3 million euro per year marketing budget.
Wander along any London tube platform and see many other holiday destinations advertising their wares on large posters opposite, read an english newspaper, watch english television, and you are left thinking, where the hell is the Algarve being advertised? The marketing of the Algarve as a destination needs to be ten times what it is now to really bring the visitors in.
I have some sympathy with the denouncers wishing to keep such a beautiful landscape to themselves. However, this really won't do for one of the poorest countries in Europe.
So you denouncers - let the marketing people do their stuff - the future is bright, the future is Allgarve!
A similar hullabaloo ensued from the launch of the new marketing campaign aimed at attracting visitors to sample ALL the delights of the ALGARVE through a programme of events in the region. Seems a pretty straightforward marketing message to me.
National politicians all the way down to local people and internet bloggers suddenly woke from their slumber to write Mr Angry from Milton Keynes style pieces denouncing the new campaign, for its changing of the Algarve name and slighting of history (eh?), thus ensuring it receives far more publicity than it would have otherwise gained from its pathetic 3 million euro per year marketing budget.
Wander along any London tube platform and see many other holiday destinations advertising their wares on large posters opposite, read an english newspaper, watch english television, and you are left thinking, where the hell is the Algarve being advertised? The marketing of the Algarve as a destination needs to be ten times what it is now to really bring the visitors in.
I have some sympathy with the denouncers wishing to keep such a beautiful landscape to themselves. However, this really won't do for one of the poorest countries in Europe.
So you denouncers - let the marketing people do their stuff - the future is bright, the future is Allgarve!
Comparing the "Orange" to "Allgarve" is ridiculous. "Allgarve" just brings confusion. The worst campaign ever.
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